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TheRealWaldo · June 06, 2002, 03:39:43 PM

Cute wife! (where do I get me one)

Anywho, dobro, to answer your question, NWR uses alot more bandwidth as an average than HomeRec, bandwidth is what costs money... On HR, 1 page = roughly 30kB, and there is no large file downloads. Each page sports an ad. So we can say 1 ad per 30kB.

On NWR, 1 page is still small, but the download or stream of one song averages 3-4MB. So, user visits one page and makes one download (lets be very generous and say they only download one song, it's very rare they only download one...). That means for every (lets be generous again) 3MB, there is one ad...

Now, bandwidth costs roughly $5USD/GB, and ads currently pay out about 0.20/CPM (if you are lucky.. CPM means per 1,000 views). It would take 34,953 page views (roughly) to make 1GB of transfer. At 34,953 views, that's about $7USD income from ads. So, Dragon has made $2 profit, as the bandwidth cost him $5USD.

With NWR, if we assume 1 download per page view, and the download is 3MB (lets use low numbers, just to demonstrate), it takes only 341 page views to reach 1GB of transfer. 341 page views would mean about $0.07USD income from ads, but the cost is still $5USD for that bandwidth. So, in essence, I lose $4.93USD for that GB, nowhere near a profit. That's why I instituted the charge, to make up for some of that loss, and all the services tied together help make up for it (and the rest comes out of my pocket). Given that a couple dozen GB of transfer are used daily, not to mention my time and equiptment, well, you figure out the math!

That's why alot of those 'free' webhosts don't allow you to post mp3's, they can't put ads on the data to cover the expense. And that'd be technically difficult, and lame!

I am going to of course have ads on the radio station once it is finished testing (and I get new software needed to help lower the costs), but need to fill those spots... Tons of 20s spots are available!

Everyone, I have some partial good news, I recieved a letter back from the ad company that they will not force me to use pop-ups, they appologized and said that 'I' was not supposed to recieve that letter, I figure they got worried, as I have made phone calls to them in the past. The 468x60 ad inventory is, however, much smaller, and will continue to get smaller (and worth less), so I am still looking for folks to advertise and help cover the expense. It will also be only a matter of time before the 468x60 ads cost more to show than generate income, how long, who knows, but maybe only a month or two.

I'm going to try and mellow out today, just got back from working, then two independent service calls, then a doctors appt., and the chiropractor.... I'm sore as hell, might just kick back and watch a (pirated) movie.

If y'all have money making ideas, shoot them at me. I'll respond if I haven't already thought of it or tried it.

TheRealWaldo · June 06, 2002, 03:47:11 PM

Heya pathros,

You posted while I was typing so I missed your comment.

The ad rates I'm putting out are alot less than that. I'm actually proposing that for the next two months at least, the charge be $25USD/mo. for unlimitted rotation of the ad. Meaning that you'd at least 35,000 impressions on the site, but possibly as much as every single page view on NWR.

I'll be working out a CPM rate as soon as I can guage traffic and number of advertisers, which I figure will take two months.

Audio ads will also run at that same low minimum for two months after the station opens. So, for both a 20s audio spot and banner ad, unlimitted rotational exposure, $50USD/mo.

No minimum on the number of months purchased. Those who pay in advance past those 2 mo. I will keep the rate the same for them for at least a year.

pathros · June 07, 2002, 02:15:56 AM

I will commit at this time to some ad space for the BIA.
I would like it to say something like, "The Band of Independent artists supports independent music at [b]NowhereRadio.com[/b] In the long run if artists do not open their wallets indie music sites will not last. . People pay their phone bill, their rent, their car loan, etc etc etc, why is it so hard for people to understand that it costs money to run a music site.
Artist cry about people stealing their music, but they want to get "free" web space and service.

TheRealWaldo · June 07, 2002, 10:45:52 AM

Should get Mani to whip up a banner, or maybe gearhead. Did you want an audio ad as well?

pathros · June 07, 2002, 12:46:12 PM

Whatever $50.00 will get me. lol

TheRealWaldo · June 07, 2002, 01:00:30 PM

$50USD will get you audio and banner ads for a month

But the audio ads aren't ready yet, so $50USD would get 2 months of banner ads.

Audio should be ready in 2 months or less.

pathros · June 08, 2002, 01:44:24 AM

cool:

OK W. as soon as I ask G. or Mani to make one(bia banner), I will send the money. Two months sounds fine. It's not my expertise making banner's, but I would like to have some input on what it would look like.

[b]Re compilation CD(as a way to raise money)[/b]
Each artist who is on the CD must sell 10-15 CD's to friends and fan's. Part of the proceeds would go to help Nowhere. Maybe it could be a BIA/Nowhere Joint project(would make me more interested).
For example it would cost $100-150 to be on the compilation CD. For that cost you would get
10 free CD's to sell. It would cost $5 for each additional
CD you want. Kid's around here are always selling something for their school fundraisers, It can't be hard for Music Artists/bands to sell a few CD's(especially if their band is on the CD),

Pathros

TheRealWaldo · June 08, 2002, 09:58:07 AM

Well, for $100-$150 a person, a heck of alot more CDs could be printed. In fact, with lets say 15 artists on the CD, there'd be enough to print 1,000-1,500 CDs professionally. I like your thinking, if people will go for it.

Wondercow · June 08, 2002, 11:26:11 AM

Well don't get too caught up in using the cd money to get more cds...........the point is supposed to be finding funds to help Nowhereradio.com

TheRealWaldo · June 08, 2002, 12:43:11 PM

True, true, but even at that rate, there would be a few hundred profit for NWR I figure...

pathros · June 09, 2002, 03:38:11 AM

Thats the point.

TheRealWaldo · June 09, 2002, 01:05:20 PM

Okay, let me work some numbers out and stuff, and I'll post when I have a better idea of how that might work. Definately on my 'good idea' list.

PHAT PAT · July 10, 2002, 01:56:00 PM

Wow! I like the board Waldo! It's not quite as sleek as the ikonboard but definetely sufficient. I see it takes flash embeds...that's cool, haven't felt the need yet but you never know.

Sounds like good ideas in here as usual, I was making plans to go my own direction but why compete with what you have going, you've been busting your butt...I see!

No, I am building a site though but I'm going to keep it local, just for Texas artists. I'm more interested in winning support in my home base for the time being plus it will minimize to an extent on how many users I have to deal with. Not even sure if I want to host everyone's audio, I may just host one song from each band and create an online station. I kind of like just linking to everyone else's site as I am now this way they can build as they please and just centralize through me.

It's hard to say what I want to do right now...lol...just thinking it out, maybe I will have a world wide page or something where you can just ad your links with a little bio. We'll see.

If anyone wants banners...I can do them in Flash or GIF whichever...how much? Hmmm? I dunno-what sounds fair?

To see some of my Flash work go to my band site...
[url=http://www.screamin-seamen.com/freakophonics]The freakOphonics[/url]

If you have a Texas band and want to be linked to other Texas bands go to
[url=http://www.screamin-seamen.com]The Home of the Best Austin and Texas Music[/url]

One thing for sure I want to rename the site...to something else like maybe Lonestarmusic.com?

Any ideas?

Peace yall,
PHAT PAT

Ps. Can you change the size of your avatars?
I prefer 100x100 - makes text more legible

TheRealWaldo · July 10, 2002, 02:14:27 PM

Hold off a bit on doing your site Pat, project 'Everywhere' might be right up your alley, and is specific to locals. More news will be released within a month.

PHAT PAT · July 11, 2002, 01:09:40 PM

Well, I can't really hold up now cuz' I've already started heading that direction...doing reviews of local artists..taking pics, etc. I plan on offering videos as cd extras in QuickTimes player on our CD compilations that are about to kick off too. But I'm still interested maybe you could give me a few details of what you have in mind? Project Everywhere? Got a post somewhere about this? I'm soooo behind on this site, sorry, just been in another world.